Content Marketing Expert (LDV-TOI)
Name of the Project: Content Marketing Expert
EU Funded Programme: LDV-TOI
Project Website: cmex.euThe aim of the project:
to provide practical knowledge of modern marketing through the implementation and testing of innovative methodology of Content Marketing in Poland and Malta. These activities will increase the competitiveness of employees of SMEs and marketing specialist by introducing modern marketing tools in practice.
The main objective of the project is to increase the level of awareness in content marketing area. To this overall objective, the project will work toward achieving the following specific objectives:
â€¢ To develop Content Marketing Handbook for marketing specialists, products managers and owners of the small and medium business;
â€¢ To promote idea of content marketing among stakeholders;
â€¢ To foster the understanding of the content marketing role in the modern economy;
â€¢ Disseminate results of the project towards marketing specialists,products managers and owners of the small and medium business.
Role of Paragon Europe:
â€¢ Cooperate with and support the partner responsible for management and coordination of the project on the national level;
â€¢ Contribute to the preparation and transfer of the Content Marketing Methodology;
â€¢ Participate in the pilot phase of the project on the national level;
â€¢ Contribute to monitoring, evaluation and quality management;
â€¢ Contribute at the valorization, promotion and dissemination of results at national level.